TEAM 1
Prepared by Agent 001 at Somia Academy 2015
Hello :)
How are you?
We're Team1.
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THE BRIEF
To make people of Jakarta enjoy their trip to the office with safe, convenient and comfortable
USER RESEARCH
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METHOD
We did a user interview where we interviewed 4 people who commute to work with different kind of transportation in Jakarta. We found that the main vocal of problem in Jakarta is during rush hours where the traffic can be very painful.
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INSIGHTS
Most of our user target had problem with how the public transportation in Jakarta cannot guarantee the user's safety, comfort and convenience.
The value of money towards the service is still lacking and cannot keep up with the high demand espescially in area's like Sudirman-Thamrin, Rasuna Said-Kuningan, area's where most of Jakartan works.
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PERSONA
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Mike works as an accountant in one of the busiest district in Jakarta, Sudirman-Thamrin. He lives in Bogor, so everyday he had to plan his journey from a very early morning. Usually he start his day by train from Bogor to Sudirman station.
At this stage, the train is not that crowded. But it's a different story:
But,
When he arrived at Sudirman.
it was crowded with a lot of people. Mike can take the busway to go to his office but at this point, the line queque is long. Sometime Mike took the Metromini or Ojek but the humid air would make him sweat a lot during the journey.
Goal:
- Comfort is my priority
- A convenience way to commute
- Jakarta's climate is very hot and humid
- Queque line is very frustrating
- The public transportaton has not satisfied the demand that needed from Jakarta people
Technology
- Smart phone
Social Interaction
- Friends, Family, Co-worker
Commute:
- Train, Busway, Ojek, Metromini
Mike
Jakarta's traffic during rush hour is very stressfull. Everyone travelled from different location heading all to the same area, imagine how crowded will that be at the final destination? If there is a convenience way to commute with public transportation, probably Jakarta will consider and leave their car/motor at home.
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FRUSTRATED
UNEXPECTED TRAFFIC JAM
FEELING BAD
How often do these things happen to Mike's life?
Every. single. day.
PROTOTYPING #1
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Working together as a team
After we generate what is the goal and pain of our persona, We tried to make a digital app that can help them to ease their journey.
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Main goal: commute fast, safety and comfort!
Considering this as our goal to make an app that can provide solution for the persona's needs and pains.
USER TESTING
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- confusing to choose any city
- confusing in wordings and content
- He prefers lesser transportation mode
- He needs more information detail
- He suggest push notification
Issue on application state.
ITERATE
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We found that we had missed the target,
so we went back to sketch board and make another different approach
FINAL PROTOTYPE : https://invis.io/3F53SYYZV
JassBuss
Social Shuttle Bus Service
Requires GPS Integrated payment system
Tap charging system
The journey is something like this, needs to be simple.
Mike arrives in sudirman.
He opens the app, looking for the nearest bus stop on the map.
He tap the icon, to know what's the bus schedule when arriving in there.
He wants to know is there any seats left.
He wants to know also about the next bus arriving.
If he feels okay, he would like to notify the bus driver that there's a passenger.If there's no passenger in stop the bus will dives away.
He would like to get notification when the bus is coming.
He needs to always hold his phone when he enter the bus in order to tap it to the charging machine.
The bus driver will greet his name when Mike enters the bus.
Mike also wants to rate the driver.Mike feels comfortable in his travel to office. He wants to just sit back comfortably,
listen to music and browse thru his twitter or instagram during the traffic.
Mike is now ready to start his day at the office.
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GET INSIDE TO THIS BUS
AND
HAPPY WORKING!
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SOCIAL SHUTTLE BUS
THE APPS - JASSBUSS
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GET INVOLVED
study case: Sudirman-Thamrin
Why?
This route is the primary urban street in Jakarta City. It has a lot of office buildings and thousands workers commute daily at Sudirman - Thamrin
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"Mobil pribadi pakai lahan besar daripada bus. Jadi bus satu ngangkut orang seratus lebih, motor kalau seratus lebih dijejerin bisa 8-10 bus, kalau enggak salah. Ada teorinya," kata Ahok di Balai Kota DKI Jakarta, Rabu (21/1) Merdeka.com
Basuki Tjahaja Purnama
CONCLUSION
workers are frustrated during their journey to office. This apps (hopefully) will help people to start their working day happily.
THANKYOU
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ANDRANISA DIASTARI
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2015 - Prepared by Agent 001. Proudly presented for Somia Academy UX Fundamental Class..
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